World IP Day 2019

World Intellectual Property Day is celebrated on 26th April every year.  In 2019 the theme is “Reach for Gold: IP and Sports”.

I’ve decided to publish this post a little earlier than usual to coincide with this celebration.  Also, given my base in New Zealand and the importance of sport in Aotearoa, I felt today was a great opportunity to look at how IP is embedded in our sport, and our businesses in general.

 

IP in Sport

Sources:

New Zealand Herald. (2018, June 14). “Rugby: All Blacks name unchanged match-day squad for second test against France”. Retrieved April 20, 2019, from: https://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=12070171. Image retrieved April 20, 2019, from: https://arc-anglerfish-syd-prod-nzme.s3.amazonaws.com/public/LEEUYOVLUNFVXHSYO22J57Q7YA.jpg

New Zealand Intellectual Property Office. “Patent 227564”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913719125319979

New Zealand Intellectual Property Office. “Design 422288”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913726445454609

New Zealand Intellectual Property Office. “Trade Mark 670759”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913727806433505

New Zealand Intellectual Property Office. “Trade Mark 670762”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913729034028981

 

The figure above shows a few examples of where IP might potentially be found in a rugby match.  Whereas the examples chosen aren’t necessarily present in this particular picture, the purpose of this illustration is to show that IP is embedded in all aspects of the game; from the branding of a team and the sponsors (trade marks); to the clothes being worn (designs); to the equipment being used (patents); to aspects of the match event and its broadcast beyond the stadium (copyright).

Looking closely at our own businesses, we can find IP through an organisation and its activities in much the same way.

IP is an important strategic asset protecting the products, processes and software your business relies on, the design and appearance of your products and their packaging, your documentation and business development collateral, as well as your brand and the commercial reputation and goodwill embedded within it.

Understanding your business’s IP and the broader IP landscape in which it and your business sits is an important part of any business management and decision making process.

Alistair Curson

 

References

New Zealand Herald. (2018, June 14). “Rugby: All Blacks name unchanged match-day squad for second test against France”. Retrieved April 20, 2019, from: https://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=12070171.  Image retrieved April 20, 2019, from: https://arc-anglerfish-syd-prod-nzme.s3.amazonaws.com/public/LEEUYOVLUNFVXHSYO22J57Q7YA.jpg

New Zealand Immigration. (2018, November 07). “New Zealand Now: Live in New Zealand: Recreation: Sports”. Retrieved April 20, 2019, from: https://www.newzealandnow.govt.nz/living-in-nz/recreation/sports

New Zealand Intellectual Property Office. “Patent 227564”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913719125319979

New Zealand Intellectual Property Office. “Design 422288”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913726445454609

New Zealand Intellectual Property Office. “Trade Mark 670759”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913727806433505

New Zealand Intellectual Property Office. “Trade Mark 670762”. Retrieved April 20, 2019, from: https://app.iponz.govt.nz/app/Extra/IP/Mutual/Browse.aspx?sid=636913729034028981

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